Why choose this course?

Marketing is a practice that businesses utilise to build and satisfy customer relationships through advertising, promotions and market research. Psychology analyses the mind, focusing on the way it impacts human behaviour through our emotions, memories and thoughts.

Studying marketing through the lens of psychology gives insight into the consumer mind with an understanding of how this psychological knowledge influences and improves marketing methods.

During this course you will investigate the workings of the mind and establish how it influences human behavior in relation to marketing. You will develop a full understanding of marketing principles in both theory and practice and merge your understanding of these two fields to gain a greater insight into consumer behaviour. The comprehensive curriculum delves into thought-provoking topics such as cognitive neuropsychology, strategic brand management and social psychology.